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AceTech Early Stage Review
Held November 25-26, 1999 Hotel Vancouver
By Anne L. Coulombe
What is AceTech?
The AceTech Academy for Chief Executive Executives of Technology
Companies is for CEOs, organized by CEOs. The organization was created out of recognition
that CEOs of technology companies encounter uniquely challenging business and personal
issues. The mission is to bring CEOs together to give them access to the support,
knowledge and understanding of their peers. The 8th annual AceTech Symposium
will be held March 1-3, 2000 in Whistler BC. Website: www.acetech.org
Review of sessions:
| PRESENTER |
TOPIC |
COMMENT |
| Ken Spencer (Co-founder
of CREO) |
Welcome |
Ken Spencer opened the program on a
high-energy note |
| Bruce Stuart CEO, CHANNELCORP Management Consultants, Inc. |
Characteristics of a Good CEO |
Bruce has energy to spare and kicked-off the
program by ensuring we were taking a hard look at our own strengths and weaknesses as
CEOs, working "on" rather than "in" the company. CEOs key calls: where
to grow, how to grow, what products/services, what tech strategy, what growth options,
what timeframe, what CEO? Addressed the creation, composition and utilization of a Board
of Directors. |
| David Snell VP
Sales & Marketing, Salescentrix.com In. |
Sales 101 for Executives |
A solid sales & marketer, he discussed
general sales concepts, early stage sales & marketing issues: target markets,
influencers, congregation, sophistication, decision makers, product differentiators,
channels, and the team. 7 steps to client development, and remembering to create the right
team with the right personalities for the type of sales your company is doing. |
| Bob Wiens President
and CEO, FACS Record Center Inc. |
The Hired Gun |
Absolutely hilarious, even though Bob is a
hired gun, he spoke about the net advantage of hiring experts to help you build your
company "renting" experts who can assist you makes all the difference,
whether a tax accountant, a lawyers, a consultant to help build your infrastructure, they
all have a role. Cash, bonus incentives and stock motivate hired guns. |
| Grant Gisel President, Sierra Systems and Heather Claridge Director of HR, Pivotal Software
Inc. |
21st Century Employees |
For those unaccustomed to HR issues, this was
an eye opener, for those who have been hiring and organizing staff for many years it is a
good review. Clearly staff is much harder to find and to keep, a high motivation factor is
stock and option incentives vesting over a few years. Companies must market themselves to
potential employees, and recognize achievements within the ranks. No company is too small
for an HR function, if your high-tech company is in growth mode, they success bringing on
board an HR person very early and also utilizing the services of personnel consulting
firms to help manage the large number of resumés coming in. |
| Amos Michelson CEO, CREO Products |
Strategic Partnerships: How to Win and Keep
Your Sanity |
I would consider this the most enlightening of
the presentations. Amos openly discussed the history of CREOs ability to develop
computer-to-plate then thermal CTP technology before others (see www.creo.com ), the negotiations, the contracts, the
partnerships, the joint-ventures and how Amos came to work for CREO rather than as a
customer! Partnering was and is still key to CREOs success, CREO knows its strengths
in development, delivery on promises, and also fully understands the markets that their
partnerships are selling into (whether the partner sells, or they both sell into markets).
|
| Tom O"Flaherty Tom O"Flaherty
Financing
Consultant and Phil Dubois President and CEO,
CityXpress.com Corp |
Fingers Burned, Lessons Learned (Surviving the Modatech Experience) |
What a pair! Tom and Phil openly talked about
the Modatech experience, their personal experiences as CEOs of Modatech, the learning, the
lessons, the heat and what they would do differently next time around. One clear message
was the composition, agendas and support of the Board critical success factor.
Another is to correctly plan mergers and acquisitions, corporate cultures must meld and
support a common visions for the company. They reminded us that in the Silicon Valley,
many investors are seeking CEOs who have failed at least twice as most of the
learning comes from the failures, not having a silver spoon in your mouth. |
| Richard Robertson Managing Partner, John Fleury & Associates Ltd |
Finding and Developing a Mentor |
Richard walked us through the results of the
survey he had sent around a week or so before this event, in general CEOs understood
mentoring, but had difficulty in finding someone to become a mentor. The message was to
clearly define our goals, decide where we need help (and perhaps the mentor will also
suggest areas which we dont realize we need help in!), then go find a mentor. A
mentor: a guide who accepts responsibility for facilitating the career and or professional
development of someone outside the normal boss / subordinate relationship, someone who
support and facilitates the protégés dreams. |
| Brent Bolleman Former CEO, Sonogistix |
When and How a CEO Should Exit |
Brent was CEO of Sonogistix, a UBC spin-off to
commercialize flat panel speaker technology from 94 to 99. Clearly an
entrepreneur rather than an operating CEO, Brent had the early support from his Board for
an exit strategy. Transitioning from CEO has permitted a brand-name CEO to join
Sonogistix, kept Brent on the Board, and leveraged the company for higher growth. We can
all learn from Brents understanding of his own skill set and goals, thus be reminded
that "your greatest weaknesses are your strengths overdone!" |
| Richard McMahon Senior Associate, Ventures West Management Inc. |
Angel Investors |
Richard painted a motivating picture of the
angel investment community and encouraged those who have a good story, good numbers and
potential to seek angel financing & hands-on involvement from angels who are
"wanting to do it again" success that is. Angels answer only to their
conscience where VCs represent institutional money, although we are reminded that together
they reject 95% of opportunities. Where to find angels: networking at AceTech, VEF, ASI,
TIA-BC and personal referrals. Business plan summary: what market
need will I address? How big is the market? With what (tech) will I address it? How will I
protect that technology? Who, exactly, are some of the customers? Who will you collect
their $ (business model)? Who are the competitors & alternatives? How much money do I
need? How will I use that money? Who am I? Who is the team?
. For any .com business,
always present the team that will make this happen not one individual with an idea! |
Other:
- AceTech CEO discussion groups
- AceTech Symposium in March, 2000
- The breakout sessions were an opportunity to discuss subjects in smaller
circles - excellent
Local angel groups:
Must read for anyone in this business:
Key reminders for a company in growth mode:
- A CEOs real job is to complete the company, ensuring that all facets are strong
and efficient yes we all tend to get too busy to look around us and make sure our
own house is in order!
- Spend more time on personal growth, this will immediately reflect on company growth.
Know yourself well, seek and accept constructive criticism. Find the right mentor with
clear goals in mind, re-assess the mentor relationship to ensure it is still working for
you.
- Decide what your company should look like, short term and long-term goals we
dont all want to do an IPO and go public in 18 months, nor is every business
conducive to this! The experts say it usually takes 3-5 years to prepare a company to go
public.
- Have a clear business plan at all times, work to milestones and assess progress, always
surround yourself with the right people.
- Known your market & service the market. Know your competitors.
- Bring together a Board that is conducive to working with you. The relationship must be
open, supportive of to the ultimate business goals, and have the same agenda. Re-assess
the Board as a CEO, the Board is definitely assessing you
if you arent having
fun anymore it may be time to do something else. There are many opportunities.
- The most successful companies are those where the original founder / CEO is still at the
helm (Microsoft, Dell, etc.), are you the right person for that in your company? Can you
adapt your skillset and grow with the job?
- Network, listen, learn.

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